How to Optimise Content After Google's Helpful Content Update

I have just watched Wix Studio’s latest webinar on how to optimise content after Google’s helpful content update, here’s the takeaways 👋🏻

1.Start with this Checklist to Optimise Content:

create an “About Us” page if you don’t have one already and add awards, speak about your years of expertise (no matter how many)
add social media links to your website and to your structured data (SEO advanced)
include a section with reviews on your website (extra points if you have videos)
don’t write any content, focus on your expertise and give useful information
create pillar pages around your seed topics
PR yourself as much as possible and get backlinks

write better content for your users (do your research on what are they looking for and give it to them)
identify topics based on your audience (don’t focus on volume or trends, even though this is important)
don’t be afraid to use internal linking, it’s the best way to guide the user journey
optimise your “about” pages (think social media, websites)
learn how to prioritise your content (40% new content and 60% updating old content)

user-centric approach (understand and address user intent)
demonstrate expertise, experience, authority and trustworthiness
stand out by offering fresh angles on topics (use your experience in the field)
don’t neglect your website (regularly audit and update content to stay relevant)

Let me know if you found the information to be useful. I will write more content such as:

Is Blog essential for a business?
How do you check what people are searching for?
Is Google trying to reward those that are putting forth the most effort on their websites?
What is the correct way to write the keywords and add alt text in each image?

Keep browsing,

Ana