When was the last time you updated your website, your home page? Are you doing any active work for visitors to find your business?
If your website design is outdated, it could be doing more harm than good. A poorly designed (think 20 years ago), slow, and unresponsive website can drive customers away, hurt your credibility, and ultimately cost you sales.
Here’s how an old website design might be ruining your business - and what you can do about it.
1. Poor User Experience (UX) in Web Design
I'm sure you've come across some websites that made you question what year is it (not in a good way), I would give examples but don't want to hurt anyone's feelings. If your website is making it hard for users to navigate, struggle to locate information, experience broken links or deal with slow load times, it will make them leave and never come back. A seamless, user-friendly website is what keeps visitors coming back.
2. Lack of Mobile Responsiveness
Over half of website traffic, particularly for e-commerce businesses, will originate from mobile devices. If your website isn't optimised for all screen types, visitors may become frustrated and leave, resulting in a substantial decrease in traffic. Do you have a website in mind?
3. Slow Loading Speed
I'm a bit on the edge with this one. A high-speed performance is one to admire, however you should not compromise on design, Google might prioritise fast-loading websites but only if they meet the other requirements (a fast loading speed website with poor design will never the in advantage).
4. Outdated Aesthetic and Branding
Your website needs to be a reflection of your brand, of your business and it should be the same across all your paltforms (website, social media, printed marketing etc). Modern design, fresh branding that actually represents you, and visually appealing elements will make a significant impact on user perception and engagement.
5. Low Search Engine Rankings
Visitors tend to favour websites listed on the first page due to reasons such as trust, accessibility, and the impression that you value your online presence. And they are not wrong! If your website is outdated, not optimised for all screen types, and has a poor user experience, search engines will never push it in front of the others, making it harder for potential customers to find you online.
SEO 101 tip: Placing your primary keyword phrase in the right spots on your page such as: title tag, meta description, URL and across your page will make a huge difference.
How to Fix an Outdated Website Design:
If the above sounds way too familiar, it's time for a revamp. Here's what you can consider:
hire a professional to design a clean, modern, and functional website that will bring more traffic and customers.
invest in quality imagery: curate royalty free images, or hire a photographer, this will have a great positive impact on the user experience.
focus on mobile optimisation: with your new design, ensure the mobile version looks great and visitors can easily navigate
optimise for SEO: implement best SEO practices to improve search rankings and attract more visitors. Use Google Search Console to check your performance and submit pages for indexing.
Investing in a modern, use-friendly, and optimised website can significantly improve your online presence, boost conversions, and help your business grow. With Wix Studio you can achieve all of the above.
Don't let your old website hold you back. Get a free quote today.