Yes, you do! A website is essential for any business, small or big, to establish credibility, reach more customers, and growth. Let's expand on that:
A website will show credibility and professionalism to any business, small or big
Most, if not all, customers expect businesses to have a website where they can check reviews, your values and read more about you. Yes, this might depend on the type of product / service you are providing, some businesses thrive off social media for example.
Your website will provide 24/7 availability for your business
Unlike a physical store, your website is open all day, every day. Customers can learn about your services, browse your products, and even make purchases or inquiries anytime. Why miss on opportunities?
Increased visibility
As mentioned before, more people search online before making a purchase decision. If your business isn’t online, you’re missing out on potential customers. A website optimised for search engines (SEO) helps people find you, learn more about you and, ultimately, buy from you.
Cost-effective marketing
If you are on a budget, instead of relying only on expensive ads, you can use your website to attract and engage customers through blog posts, testimonials, and social media integration.
I will always be a fan of blog posts, here you can speak about your products / services and provide useful information to your potential customers, send you regular newsletter to give your readers new information about your business, such as new products, sales etc.
Are you still in doubt if your small business needs a website?
Let me show you Wix Studio websites we have built for small businesses, that attract more customers, built trust and reach new audience.
Check out our Portfolio.